Decisions, decisions, decisions

Would you buy a chocolate bar labelled 60% fat free, but walk straight past one claiming to be 40% fat? And given an-all-or nothing gamble to win £50 or the chance to keep £20, which would you choose?

We’re faced with decisions like these every day but our choice is often affected by the way they’re framed. Neuroscientist Dr Benedetto De Martino from UCL, has set out to found out how the brain responds to the choices we’re given. Join us as he explains the process behind our decision making.

Date: Tuesday 22nd Febuary 2011
Time: 7:30pm (sharp)
Place: Upstairs at The Lamb, 94 Lamb’s Conduit Street, London WC1N 3LZ [gmap]
Cost: Free

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2 Responses to “Decisions, decisions, decisions”

  1. Bad Decision Making and the Framing Effect « The Thought Stash Says:
    March 7th, 2011 at 12:27 pm

    […] a Science London talk given by UCL Neuroscientist Dr Benedetto De Martino. The talk was titled “Decisions, Decisions, Decisions” and was about a phenomenon called the framing effect, and how we are susceptible to making bad […]

  2. Bad decision making and the framing effect « The Thought Stash Says:
    April 28th, 2011 at 7:14 am

    […] a Science London talk given by UCL Neuroscientist Dr Benedetto De Martino. The talk was titled “Decisions, Decisions, Decisions” and was about a phenomenon called the framing […]

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